Our new Brazilian Keratin Straightening line has a blend of Coconut Oil & Shea Butter, helping repair damage & restore strength.
Most Americans are exposed to 10,000 chemicals a day. We can’t save the world but we can supply it with safe and effective hair care.
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What we tried to do with our first hair care company was to produce the very best formulas that we could. Generally, in the American hair care market, if you are going to introduce a shampoo, you go out and see what the market consists of and what the product competition is selling for. You want to be in that same ballpark, so you design your discounts and then you have a certain amount of money left to develop a formula. Instead of taking the typical steps, we started developing the formula first. As a result, we developed fabulous formulas because we had no financial restraint.
Howdy! I bought your shampoo and conditioner (the red and green bottle) recently and I am so incredibly happy with how it has changed my hair. I've been using it for about four days now and each day my hair has felt so shiny and soft! I've already recommended your product to several friends, and I can't wait to do it again.
– Sarah
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