home / discover safe

Most Americans are exposed to 10,000 chemicals a day. We can’t save the world but we can supply it with safe and effective hair care.

Here are some chemicals that you should avoid that we do not use.

Sodium Laural Sulfate/Sodium Laureth Sulfate:

These harsh detergents are used in shampoos for their cleansing and foam-building properties. Often derived from petroleum, these synthetic ingredients can cause eye irritation, scalp irritation, and tangled hair. SLS and SLES are used in car washes, as garage floor cleaners and as engine degreasers!

Parabens (methyl, propyl, butyl, and ethyl):

These preservatives are used as inhibitors of microbial growth and to extend the shelf life of products. These chemical preservatives have been identified as estrogenic and disruptive of normal hormone function. Estrogenic chemicals mimic the function of normally occurring hormone estrogen, and exposure to external estrogens has been shown to be linked to breast cancer.

Synthetic Colors and Dyes:

Used to make cosmetics “pretty”, synthetic colors and dyes are labeled as FD&C followed by color and a number. Example: FD&C Red No. 6 or D&C No. 6. Synthetic colors are made from coal, tar, and contain heavy metal salts that deposit toxins onto skin, causing irritation. Studies have shown almost all synthetic colors and dyes to be cancer causing!