We use Frulix technology to preserve and lock in color and moisture to colored hair, creating a mesh to seal and protect hair. This process preserves 100% of the natural active material that preserves the plant’s color from intense sun light, retains moisture in extreme heat and forms a mesh to lock in essential elements.
What we tried to do with our first hair care company was to produce the very best formulas that we could. Generally, in the American hair care market, if you are going to introduce a shampoo, you go out and see what the market consists of and what the product competition is selling for. You want to be in that same ballpark, so you design your discounts and then you have a certain amount of money left to develop a formula. Instead of taking the typical steps, we started developing the formula first. As a result, we developed fabulous formulas because we had no financial restraint.
Hello there! My name is Jordan and I have been using your shampoo and conditioner for a few months now. I have to say that it is AMAZING!!!! I thought I would give it a try because one of my friends said she uses sulfate free shampoo. She is into organic products so I thought I would just give it a try.